Using the content module to design your email campaign

The following content modules are available for you to use when designing your email campaign:

Tip: Click the icon below to view detailed instructions.

Add a block of text using one or two columns, and insert links, tags, and images.

Choose from four layouts featuring an image with optional overlapping text.

Choose from layouts featuring an image and a block of text.

Add an actionable button to your email message.

Choose from four layouts, an image, a heading, block of text, actionable button, and contact information.

Choose from four layouts featuring a product image, product name, block of text, and price.

Choose from two layouts featuring an image, heading, and a block of text.

Choose from four layouts featuring a product image, a heading, two blocks of text, and actionable button.

Choose from three layouts to display a text testimonial with a customer photo.

Configure image and business information that appears at the top of your email message, including: logo, phone number, and address.

Configure business information, links, and affiliation that appears at the bottom of your email message.

Insert your own HTML code to create a customized module of information including graphics, logos, text, and so forth.

 

The following sections provide instructions on configuring and customizing each type of module in Campaign Studio.

To use the Text module

1.   Move your mouse over the top-right of a module surrounding text, and click the pencil icon to choose a Layout  or Background Color for the text.

2.   Click Done.

3.   Move your mouse directly over any text you want to edit, and click the pencil icon to edit and format the text.

4.   Use the Rich Text Module settings panel on the left to edit and format the text you select on the right:

Note: Make sure to select the specific text that you'd like to change in order for your changes to apply.

·        Format - Style (bold, italics, underline, bullets), Alignment, Font Size

·        Font - Choose from a list of web safe fonts.

·        Color - Click the color circle to change the text color.

Tip: To add a new color, click the Add Custom Colors button, then the pencil icon under the circle to select a color.

·        Insert - Add a link, Custom Tag, or Image.

Note: It will be inserted wherever the mouse cursor is located on the right-side within the module.

5.   Click Done.

 

To use the Image module

1.   Move your mouse over the top-right of the Image Module, and click the pencil icon to edit the layout and image.

2.   Click Style, and select a Layout to determine how the text and image will overlap, then choose a Background Color for the container.

3.   Move your mouse over the image and click Change Image to upload a new photo or select from the Image Gallery.

4.   Click Done.

 

To use the Featured Content module

1.   Move your mouse over the top-right of the Featured Content Module, and click the pencil icon to edit the Layout and Image.

a.   Configure the layout by clicking one of the four available Layout templates to the left side of the module.

b.   Choose a Background Color from the color samples on the left side, or click +Add Custom Colors to insert your own.

2.   Move your mouse directly over any text, and click the pencil icon to edit and format the text using the Rich Text Module.

3.   Click the Image tab on the left to change the image in the Featured Content Module.

Note: You can choose from an image you upload or select one from the Image Gallery.

4.   Click Done.

5.   If you've selected a layout with a button, click the Button tab on the left-side of the module to edit the button.

a.   Choose one of our pre-selected Button Links or click Custom to route your clients to the destination URL of your choice.

b.   For custom buttons, type the button text, enter the Custom Link URL, and then click Done.

 

To use the Button module

1.   Move your mouse over a button, and click the pencil icon.

2.   Use the Button Module settings panel on the left to customize your button:

·        Style - Choose a Layout and Button Color.

Note: Some layouts include an image behind the button, which can be changed.

·        Images - Choose an image to appear behind the button, if your chosen layout supports this.

·        Buttons - Enter the Button Text to appear on the button, and the Button Link, the destination URL to which your clients will be directed upon clicking the button.

3.   Click Done.

 

To use the Highlighted Content module

1.   Move your mouse over the top-right of the Highlighted Content Module, and click the pencil to edit the module components.

·        Style - Choose a Layout and Background Color.

·        Images - Hover your mouse over the image, and click Change Image to upload a new photo or select from the Image Gallery.

·        Buttons - Enter the Button Text to appear on the button, and the Button Link, the destination URL to which your clients will be directed upon clicking the button.

2.   Hover your mouse directly over any text, and click the pencil icon to edit and format the text using the Rich Text Module.

3.   Click Done.

 

To use the Featured Product module

1.   Move your mouse over the top-right of the Featured Product Module, and click the pencil to edit the module components.

·        Style - Choose a Layout and Background Color.

·        Images - Mover your mouse over the image, and click Change Image to upload a new photo or select one from the Image Gallery.

2.   Move your mouse directly over any text, and click the pencil icon to edit and format the text using the Rich Text Module.

3. Click Done.

 

To use the Tips module

1. Hover your mouse over the top-right of the Tips Module, and click the pencil to edit the module components.

·        Style - Choose a Layout and Background Color.

·        Images - Move your mouse over the image, and click Change Image to upload a new photo or select one from the Image Gallery.

2.   Move your mouse directly over any text, and click the pencil icon to edit and format the text using the Rich Text Module.

3.   Click Done.

 

To use the Coupon module

1.   Move your mouse over the top-right of the Tips Module, and click the pencil to edit the module components.

·        Style - Choose a Layout and Background Color.

·        Images - Hover your mouse over the image, and click Change Image to upload a new photo or select one from the Image Gallery.

·        Buttons - Enter the Button Text to appear on the button, and the Button Link where your clients will be directed when they click the button.

2.   Move your mouse directly over any text, and click the pencil icon to edit and format the text using the Rich Text Module.

3.   Click Done.

 

To use the Testimonials module

1.   Move your mouse over the top-right of the Testimonial module, and click the pencil to edit the module components.

·        Style - Choose a Layout and Background Color.

·        Images - Hover your mouse over the image, and click Change Image to upload a new photo or select one from the Image Gallery.

2.   Move your mouse directly over the sample testimonial text or Customer Name, and click the pencil icon to edit and format the text using the Rich Text Module.

3.   Click Done.

 

To use the Header module

1.   Move your mouse over the Header module, and click the pencil icon to edit the components:

·        Style - Choose a Layout for the appearance of the Header. Select a Background Color, or add your own custom color.

·        Image - Click the Image tab to open options. Click Change Image to upload your own backdrop/logo image, or click Image Gallery to choose a pre-loaded image.

·        Settings - Click the Settings tab to open options. Toggle On/Off information that you want to appear or remove in your Header module.

Note: Each Layout has different Visibility options for you practice information and logo. The Image tab will only appear if it is an option for a specific layout.

2.   Move your mouse over the header text (business information), and click the pencil icon to edit and format the text using the Rich Text Module.

3.   Click Done.

 

To use the Footer module

1.   Move your mouse over the Footer Module, and click the pencil icon. Make your selections for the following components:

·        Style - Change the Background Color of the footer module using the colors provided, or add your own Custom Color.

·        Settings - Toggle ON/OFF any information that you wish to appear or remove within the Footer Module.

Note: You can change the Affiliations that appear in the Footer Module by navigating to & clicking Edit on the Business Information page of the portal in Settings.

2.   Click Done.

 

To use the Custom HTML module

1.   Move your mouse over the  Custom HTML Module, and click the pencil icon to open options.

2.   Copy and paste, or type in the HTML code you want to display in the module on the right.

3.   Use the Custom Tags menu to paste in practice information that will auto-generate for each recipient.

Note: The HTML code that you enter in the right-side panel will render, as it appears to recipients, within the right-side module.

4.   Click Done.

For additional information about HTML and Campaign Studio, see HTML Template Guidelines for Campaign Studio.